When your advertising and marketing is about giving again, you all the time win.
In my consulting observe at Real Estate Webmasters, I train giving again as a advertising and marketing technique. There are such a lot of nice advantages to this technique in relation to actual property advertising and marketing. Once I go down the record with my brokerage and agent shoppers, there’s all the time that “a-ha” second—the second they understand simply how highly effective this technique may be.
As I unpack the technique of giving again, I all the time begin with the private aspect of issues: “It feels good,” “now we have greater than we’d like,” “so many need assistance” and “it’s the suitable factor to do”. It’s crucial to know that irrespective of the advertising and marketing consequence of the technique, you’ve already received simply by beginning.
I’m a advertising and marketing marketing consultant, nonetheless, and this technique is about excess of simply feeling good or doing good. This technique drives significant ends in the areas of:
- Hyperlink-building, which is important for SEO.
- Repute administration and constructing your native credibility.
- Social quotation (shares, likes, feedback, engagement).
- Precise transactions: Clients will need to do enterprise with you as a result of they noticed your charity work.
- Recruiting: Brokers need to be part of a brokerage who does good for the group.
- Retention: Maintain your finest brokers after they’re happy with the place they work.
Rob Thomson: An Instance of a True Humanitarian
Only a few brokers that I work with have embraced this philosophy of giving again as a advertising and marketing technique higher or in a extra significant approach than Rob Thomson of Waterfront Properties And Club Communities.
Just lately, Rob was named Humanitarian of the Year by the Florida Realtors® affiliation. He earned the distinction for his work with Large Canine Ranch, a charity that works to pair veterans affected by PTSD with service canine. The service is exclusive in that it not solely helps veterans, however it additionally helps beforehand undesirable canine get educated and discover a without end house.