How One Agent Discovered Music Parody Fame in ‘Low Locations’

Actual property professionals could be ingenious on the subject of private advertising and marketing. A number of courageous souls are even making their very own music movies as a method to get their identify out, whereas entertaining the web. One agent enlisted local songwriters to write an original song for a video about her city, and a brokerage used a preferred hit to draw attention to a specific listing. Since October 2018, Chicago-based eXp Realty agent Sean Cochran has been leveraging his personal songwriting and efficiency abilities to make parody movies that function his lyrics, set to the tune of nation hits. His hottest video—which he uploaded in July—parodies Garth Brooks’ “Associates in Low Locations” and has already handed one million views on his Facebook page. 

We requested Cochran to inform us his secrets and techniques to reaching viral fame, and the way different actual property professionals can craft their very own profitable movies:

How did you get began creating actual property tune parody movies?

I have been writing poems and rap songs since I used to be 12 and have made a few rap movies, too. I by no means considered being an expert rapper or songwriter, I simply knew I loved writing lyrics. My mates and I might stroll to highschool and take turns beatboxing and rapping. Ultimately we bought higher and that is how we discovered to freestyle, which parlayed into writing. [In my real estate business], I knew I needed to do a video however I particularly didn’t need to do a rap tune—everybody does rap.

Is that why you selected to pursue nation music?

Sure, I needed to be totally different. Earlier than I went to Houston final spring to go to my mom, I stated to myself, “I am unable to go to Texas and not using a cowboy hat!” So I went to a western put on retailer in Aurora, Ailing., and purchased a cowboy hat. Once I bought off the aircraft in Houston, an airport worker requested me, “You are not from listed here are you, sir?” I stated, “No, why do you ask?” She replied, “As a result of there’s one rule: you possibly can put on cowboy boots and not using a hat, however you can’t put on a cowboy hat with out the boots.” She gave me the identify of a retailer [and] I went straight from the airport and purchased boots. Once I bought again to Chicago, I already had a pickup truck. And after getting the hat and boots, I figured, “Properly, heck! I am midway there!” I used karaoke tracks to make my Garth Brooks and Josh Turner parody movies.

How does making these movies serve what you are promoting?

Actual property is present enterprise. [Real estate professionals] develop on bushes. There is a ton of us operating round. All you are able to do is strive your finest to make a reputation for your self—stand out from the gang. In my day-to-day enterprise, I am specializing in producing leads in addition to making Fb advertisements and posts. I’m going to networking occasions, and I do a lot of chilly calling. Each every now and then I take a break to make a video. Making movies will get my social media exercise and engagement approach up. Extra engagement equals extra contacts, extra contacts equals extra conversations, and extra conversations equals extra offers.

What recommendation would you give to others within the business who’re excited by doing movies for his or her enterprise?

Be sure you have professionally recorded audio and video. There are fairly just a few actual property parody movies on the market, most of which haven’t gotten quite a lot of traction. The manufacturing worth and sound high quality go a good distance. 


If there are brokers or brokers on the market who need to do a parody tune video however do not know the place to start, name me! I am planning to launch a service the place I’ll write, produce, direct, movie and edit parodies for different folks. A one-stop parody store of types. There’s sufficient room for everybody. We are able to all go viral!